McBride Research Laboratories approached us for a refresh to the Design Essential printed product catalogues. Many of their customers including salon owners and stylists still desired a handheld, paperback booklet to view product listings — particularly for events and trade shows held in venues across the country.
Moving away from the standard grid or lineup to display products, our approach was to create a dynamic layout where the product appears to be falling or suspended in air. This direction allowed for the products to seamlessly flow into the layout of product descriptions and hair models.