Emory University’s campus life department approached us to produce an on boarding and instructional booklet for staff and newcomers to their Emory Integrity Project. Providing content filled with case studies, student input and feedback as well as worksheets to reinforce these lessons and findings, we were tasked with developing a booklet that could combine each of these while amplifying the EIP brand. Using bold type and graphic shapes in patterns within a traditional book layout helped us achieve a direction that accomplished just this.