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Courtney Weston | Art Direction + Design
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hansgrohe Shower Like a Pro

For their yearly sponsorship event, the brand hansgrohe decided to participate in the annual AMGEN Tour of California and needed an online sweepstakes to tie-in advertising for their shower products. As sponsors BORA-hansgrohe cycling team, led by world-renowned cyclist Peter Sagan, the brand desired to connect with cycling and showering enthusiasts alike developing the “Shower Like a Pro” campaign. The sweepstakes would include a 10 question quiz that based off of users answers, would classify them into a type of cycler and also recommend a showering product that suited their tastes. Users were then entered into an online raffle to win a trip to the tournament and a hansgrohe showering product of their choice. These were the sweepstakes and campaign visuals.

Amgen_ShowerLikeAPro_LargeWebTeaser_1154x650.jpg
Amgen_ShowerPromotion_Start_810x675.jpg
Amgen_ShowerPromotion_Results-Sprinter_810x675.jpg
Amgen_ShowerPromotion_Results-LeisureCyclist_810x675.jpg
Amgen_ShowerPromotion_Results-AllRounder_810x675.jpg

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