Sprite and our team developed their influencer program Sprite P.O.U.R. to highlight the movers and shakers of the art, music and fashion arenas in popular urban cities. In its origins, the brand was a direct reflection of Sprite and its corporate and consumer branding, but after several years of success, we decided it was time for its aesthetics to come into its own. Below is the redesign of its logo and marketing and collateral assets to be use in the digital and social space, as well as live activations.